We taped the lists up all around the studio to keep ourselves on track. We talked about the sporty car for most of that afternoon, setting parameters for what it should look like - and what it should not look like - by making lists on a large pad, a technique I adapted from the management seminar. I then called a meeting with all the Ford studio designers. This design was called the Cougar by the design team. David Ash, Gale Halderman, and John Foster. The Ford design studio ultimately produced the winning design in the intramural contest, under Project Design Chief Joe Oros and his team of L. The design teams had been given five goals for the design of the Mustang: It would seat four, have bucket seats and a floor mounted shifter, weigh no more than 2,500 pounds (1,100 kg) and be no more than 180 inches (5 m) in length, sell for less than $2,500, and have multiple power, comfort, and luxury options. while Iacocca himself championed the project as Ford Division general manager.ĭrawing on inspiration from the mid-engined Ford Mustang I concept vehicle, Lee Iacocca ordered development of a new "small car" to vice-president of design at Ford, Eugene Bordinat.īordinat tasked Ford's three design studios (Ford, Lincoln-Mercury, and Advanced Design) to create proposals for the new vehicle. Frey was the head engineer for the Mustang project - supervising the development of the Mustang in a record 18 months from September 1962 to April 1964. This new car had no common components with preceding models.Īs Lee Iacocca's assistant general manager and chief engineer, Donald N. With the onset of the 1973 oil crisis, Ford was prepared, having already designed the smaller Mustang II for the 1974 model year. After an initial surge, sales were steadily declining, as Ford began working on a new generation Mustang. The 1971 model saw a drastic redesign to its predecessors. With each revision, the Mustang saw an increase in overall dimensions and in engine power. At the time of its introduction, the Mustang, sharing its platform with the Falcon, was slotted into a compact car segment. It was initially introduced on April 17, 1964, as a hardtop and convertible with the fastback version put on sale in August 1964. The Mustang’s styling, with its long hood and short deck, proved wildly popular and inspired a host of competition. The introduction of the Mustang created a new class of automobile known as the pony car. The first-generation Ford Mustang was manufactured by Ford from March 1964 until 1973.
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